A new story

Anthropic on Tuesday launched Claude Tag, a new product that embeds its most advanced AI model directly inside Slack as a persistent, shared teammate that anyone on a team can delegate work to by simply typing @Claude.

The product, available today in beta for Claude Enterprise and Team customers, replaces Anthropic's existing Claude in Slack app and represents the company's most aggressive move yet to colonize the enterprise collaboration layer — the place where decisions get made, work gets assigned, and institutional knowledge accumulates in real time.

For enterprise technology leaders who have spent the past two years evaluating where AI fits into their operational stack, Claude Tag reframes the question entirely. This is not a chatbot, a coding assistant, or a search tool bolted onto a messaging platform. It is an AI agent designed to function as a standing member of a team — one that builds memory, takes initiative, works asynchronously, and interacts with every person in a channel rather than serving a single user. The implications for enterprise workflow, governance, and vendor strategy are significant.